Author: Adeoluwa Agunlejika

Recent developments suggest that the implications of AI deployment are far-reaching. In May 2024, Google launched AI Overviews in the US as its latest advanced search feature. Initially, Google made AI Overviews, formerly SGE, available in Search Labs as part of its experimental Search Generative Experience. Google has since rebranded the feature as AI Overviews. As of May 2025, it has expanded to over 200 countries and 40 languages. Google explained that the primary purpose of integrating AI Overviews into its search engine is to enhance user experience and improve user interaction with information. Google developed AI overviews in response…

In the world of Search Engine Optimization (SEO), keyword research is considered one of the most critical tasks. Keyword research is identifying the words and phrases people use when searching for information online. SEO professionals use this research to optimize web pages, blog posts, and other content to improve search engine rankings. Why Is Keyword Research Important for SEO? Keyword research is more than it sounds. It’s a vital first big step in SEO for several reasons: First, it helps you understand your target audience better. By analyzing their search queries, you can identify the topics and keywords they are…

A Xerox analysis reported in one of their publicity brochures says that colours used to convey essential information enhance focus by as much as 82% and increase brand recall by 80%. They also build a powerful image, and 83% of businesses are of the opinion that success in business is a result of the colour put on the brand label. With all this verifiable data, we understand that brand colour is central to projecting your brand image. Selecting appropriate colours for your brand identity can indeed be a tough challenge. There are countless possibilities, but the most important thing to…

The immense value that information holds in today’s evolving data-driven world cannot be overemphasized. Data is a direct product of information, which is a vital asset driving the digital economy. Businesses and organizations of all sizes mine data to gain valuable insights that help shape and drive business growth. Data Aggregation The term data aggregation refers to a necessary process in data management that involves the collection and collation of data from multiple sources in order to make data analysis and reporting easier and faster. This compiled and unified data set across various system sources makes it easier for decision-makers…

With rapid and continuous changes in the world of technology, networking has become an even more important skill. If you’re a developer, businessman or an IT specialist, networking is one of the greatest assets towards your success. It has never been only storing up the business cards received at various conferences or signing up to some LinkedIn-related groups. Nowadays, it is a one-stop-shop ranging from AI-powered people-matching algorithms to VR conferences. In order to cope with the technological changes in the degree of networking, now it is necessary to have the skills of all who seeks to start a successful…

In today’s data-driven world, and the highly- competitive business environment, businesses are now focusing on implementing newer strategies to drive their business growth. The immense value that information holds cannot be overemphasised. Data is a direct product of information, which is a vital asset driving the digital economy. Businesses and organisations of all sizes across all sectors rely on data to gain valuable insights that help shape and drive business growth. The application of data analytics in driving organisational decision-making has attracted a lot of attention in recent years. Companies are increasingly challenged by analytics, which has emerged as an…

Introduction Understanding the modern world without data is nearly impossible. Information leads to data, and as this is crucial, we are presented with ways through which the information can be altered or made use of considering the rise of artificial intelligence. Today, the world has become more artificial intelligence scalable and businesses are no exception. Across the globe, artificial intelligence has transcended all industries, and is currently one of the core aspects that are revolutionizing how industries are structured. All levels of division of business enterprises are now applying and augmenting various AI techniques and tools into their business systems…

AI systems have expanded significantly over the past few years. With many new developments, it’s clear that business efficiency operations starting in 2025 will rely heavily on AI. The potential offered by AI-capable workflows is further emphasised by heightened resources like AI-enabled chatbots that attend to customers, intelligent operational automation for finance, and resource-optimised supply chain management. Organisations across the globe are adopting AI to reduce costs while improving productivity. With predictive analytics, robotic process automation, and large language models on the rise, companies can now effortlessly utilise AI across various business divisions. Nevertheless, businesses must adopt the correct techniques…