Author: Adeoluwa Agunlejika

Since 12 October 2026, automated promotions have been on by default, according to Google’s email to advertisers, as reported by Search Engine Roundtable. That means Google Ads can take an offer it finds on your website and show it in some of your ads. The feature is called Google Ads automated promotions. Google switched it on by default for eligible campaigns and lets advertisers turn it off at any time. For a UK business, the timing matters. Black Friday falls on 27 November 2026, and an offer shown in your ad is still your offer under UK consumer law. If…

On 5 October 2026, OpenAI introduced a new visual ad format and wider measurement tools for ChatGPT Ads.It is the latest step in a busy year for advertising inside ChatGPT.OpenAI began testing ads in the US on 9 February 2026. By 11 August, it confirmed ChatGPT Ads had launched in the UK.UK businesses can now sign up directly through OpenAI’s self-serve Ads Manager. OpenAI’s availability page lists the UK as available.Why does this matter? OpenAI says ChatGPT reaches 1.2 billion people each week.People use it to plan trips, choose software and furnish homes. OpenAI says ads let businesses reach people…

On 23 September 2026, the Competition and Markets Authority (CMA) published strengthened proposals on search choice. The plans would give millions of Android and Chrome users in the UK a choice of search service. AI assistants that meet set criteria could appear on the screen alongside search engines. The CMA notes that AI assistants are not included on Google’s choice screens today. Why now? The CMA says the way people search is changing, with growing use of services such as ChatGPT and Perplexity. It wants UK users to be able to pick the search service they prefer as new options…

In September 2026, Google upgraded many Search campaigns to AI Max. It announced the change months earlier, but gave no opt-out.Between 1 and 30 September, eligible campaigns moved automatically to Google’s AI-powered system for search ads. The Search Engine Land migration timeline confirms the dates. Google first announced the plan in April 2026.If your campaigns used Google’s campaign-level broad match setting or automatically created ads, they were included. Many business owners will not have noticed. The ads kept running, and the account looked much the same.Why did Google do this? People now search in longer, more conversational ways. Fixed keyword…

Recent developments suggest that the implications of AI deployment are far-reaching. In May 2024, Google launched AI Overviews in the US as its latest advanced search feature.Initially, Google made AI Overviews, formerly SGE, available in Search Labs as part of its experimental Search Generative Experience. Google has since rebranded the feature as AI Overviews.As of May 2025, it has expanded to over 200 countries and 40 languages.Google explained that the primary purpose of integrating AI Overviews into its search engine is to enhance user experience and improve user interaction with information.Google developed AI overviews in response to changes in user…

In the world of Search Engine Optimization (SEO), keyword research is considered one of the most critical tasks. Keyword research is identifying the words and phrases people use when searching for information online. SEO professionals use this research to optimize web pages, blog posts, and other content to improve search engine rankings. Why Is Keyword Research Important for SEO? Keyword research is more than it sounds. It’s a vital first big step in SEO for several reasons: First, it helps you understand your target audience better. By analyzing their search queries, you can identify the topics and keywords they are…

A Xerox analysis reported in one of their publicity brochures says that colours used to convey essential information enhance focus by as much as 82% and increase brand recall by 80%. They also build a powerful image, and 83% of businesses are of the opinion that success in business is a result of the colour put on the brand label. With all this verifiable data, we understand that brand colour is central to projecting your brand image. Selecting appropriate colours for your brand identity can indeed be a tough challenge. There are countless possibilities, but the most important thing to…

The immense value that information holds in today’s evolving data-driven world cannot be overemphasized. Data is a direct product of information, which is a vital asset driving the digital economy. Businesses and organizations of all sizes mine data to gain valuable insights that help shape and drive business growth. Data Aggregation The term data aggregation refers to a necessary process in data management that involves the collection and collation of data from multiple sources in order to make data analysis and reporting easier and faster. This compiled and unified data set across various system sources makes it easier for decision-makers…

With rapid and continuous changes in the world of technology, networking has become an even more important skill. If you’re a developer, businessman or an IT specialist, networking is one of the greatest assets towards your success. It has never been only storing up the business cards received at various conferences or signing up to some LinkedIn-related groups. Nowadays, it is a one-stop-shop ranging from AI-powered people-matching algorithms to VR conferences. In order to cope with the technological changes in the degree of networking, now it is necessary to have the skills of all who seeks to start a successful…

In today’s data-driven world, and the highly- competitive business environment, businesses are now focusing on implementing newer strategies to drive their business growth. The immense value that information holds cannot be overemphasised. Data is a direct product of information, which is a vital asset driving the digital economy. Businesses and organisations of all sizes across all sectors rely on data to gain valuable insights that help shape and drive business growth. The application of data analytics in driving organisational decision-making has attracted a lot of attention in recent years. Companies are increasingly challenged by analytics, which has emerged as an…