Digital marketing services for UK businesses in the age of AI
Six services with one aim: helping the right customers find you, trust you and buy from you. Use one on its own, or combine them into a joined-up plan built around your goals.
SEO, AEO and GEO: be found in search and AI answers
Your customers no longer search in one place. They use Google and Bing, read Google’s AI Overviews, and ask assistants such as ChatGPT, Microsoft Copilot and Perplexity. We help your business appear across all of them.
SEO (search engine optimisation) improves where you appear in search results. AEO (answer engine optimisation) helps your expertise appear in direct answers. GEO (generative engine optimisation) improves your chances of being mentioned by AI assistants.
What we do
- SEO audit of your website's content, structure and technical health
- Keyword and customer-intent research, so pages match what people search for
- On-page improvements: titles, headings, internal links and page content
- Technical fixes: site speed, mobile usability, indexing and structured data
- Local SEO, including your Google Business Profile
- Checks that AI search crawlers can access your website
- Clear content that answers customer questions, written to be quoted in AI answers
No one can guarantee a top ranking or an AI mention, because search engines and AI tools choose their own sources. We report honestly on where you appear and what is changing.
Content marketing and AI content workflows
Good content answers your customers’ questions before they contact you. We plan and write articles, guides and web pages that show your expertise and help you appear in search and AI answers.
We also help your team build an end-to-end AI content workflow. You produce more high-quality content, faster, without losing accuracy or your brand voice.
What we do
- Content strategy and an editorial calendar linked to your business goals
- Articles, guides, service pages and case studies
- Brand voice guidelines your team and AI tools can follow
- AI content workflow setup: research, briefs, AI-assisted drafting, human editing and fact-checking
- Templates and prompts for each step, so your team can run the workflow confidently
- Optimisation for search and AI answers before anything is published
- Repurposing content for social media and email
AI speeds up the work, but a person edits and fact-checks everything before it is published.
Email marketing
Email keeps you in touch with people who already know you. We plan, write, and set up campaigns and automations that keep customers engaged and encourage repeat business.
What we do
- Email platform setup
- Sign-up forms that record consent, in line with UK GDPR and PECR
- Welcome series and other automated emails
- Newsletters and promotional campaigns
- Audience segments, so people get emails relevant to them
- Reports on opens, clicks and sales from email
We only email people who have agreed to hear from you, so your list stays healthy and compliant.
Paid ads and PPC
PPC (pay-per-click) advertising puts you in front of people already searching for what you sell. You pay when someone clicks. We set up and manage campaigns that focus your budget on enquiries and sales.
Ad platforms now use AI to choose who sees your ads and how much to bid. We use those tools where they help, and keep human checks on targeting, wording and spend.
What we do
- Audit of your existing ad accounts
- Google Ads campaign setup and management
- Paid social campaigns on Meta (Facebook and Instagram) and LinkedIn
- Keyword research and ad copy
- Conversion tracking, so every pound is measured
- Monthly budget and performance reviews
You set the budget. We never spend more than you agree, and you can see every pound in your reports.
Analytics and tools
Know what your marketing is really doing. We set up tracking and clear reports, so you can see which activity brings in customers and decide based on evidence, not guesswork.
What we do
- Google Analytics 4 and Google Search Console setup
- Conversion tracking for enquiries, calls and sales
- Dashboards that bring your channels into one view
- Monthly reports
- Advice on which marketing tools fit your business and budget
Tracking is set up in line with UK GDPR and your cookie settings, so your data is accurate and lawful.
How we work
A clear, four-step process, so you always know what happens next.
1. Discovery call
We learn about your business, your customers and your goals, and where your marketing is and isn't working today.
2. Audit and strategy
We review your website, search visibility, social channels and data, then build a practical plan focused on the opportunities most likely to grow your business.
3. Implementation
We put the plan into action across the right channels, keeping you updated at every stage.
4. Measure and improve
We track results against your goals, report clearly, and refine the plan as your market and customers change.
Questions about our services
Can I choose just one service?
Yes. Many clients start with one service, such as SEO or email, and add others later. We will tell you honestly which service is likely to make the biggest difference first.
Do you use AI to create content?
We use AI tools where they save time, such as research and first drafts. A person edits and fact-checks everything before it is published, so it stays accurate and sounds like you.
How long are your contracts?
We agree the length of each project in your proposal before work starts, so you know exactly what you are committing to.
What do you need from me to get started?
A discovery call, access to the accounts we will work on, such as your website and analytics, and a named contact who can answer questions and approve work.
How will I know it is working?
We agree clear measures at the start, such as enquiries, sales, and cost per lead, and present a report.
Not sure which service you need?
Book a discovery call. We will look at where you are now and recommend the services most likely to help you grow.
Social media marketing
Show up consistently where your customers spend time, from LinkedIn to Instagram. We plan and manage content that strengthens your brand, starts conversations and brings people back to your website.
What we do
Social media results build over time. We report monthly on what is working and adjust the plan.