Author: techprivy

In April 2026, Checkatrade launched an app inside ChatGPT. A homeowner explains the job in the chat, then either picks from a list of suitable local trades or, for simpler jobs, books a fixed price there and then. Homeowners now find builders through Google Maps, directories and AI assistants. Even after a referral, many will look you up first. For a UK building firm, that means the next extension or loft conversion can go to whoever looks most credible online. This guide explains local SEO for builders in the UK in plain English: what Google expects, what UK law says…